Your displays might be able to cough

A normal adverting board might not have your attention when you are waiting for a bus at a station, but this one in Stockholm might be different.

This adverting board has a smoke detector on it, normally it just displays a model, but once someone smokes nearby, the model starts coughing violently, then medicines that help people stop smoking will be shown with a slogan “new year, new determination”. Not only so, the hidden camera in the display will record the reaction of the people around of it (including the smoking guy) and upload on facebook.

This is a creative marketing activity pushed by a Swedish drugstore Apotek Hjartat. “In the sense of cost efficiency, this is the most successful ad I have made.” Said by the marketing manager Fredrik Kullberg.

The case above is a vivid application that shows the interaction between people and advertisement, and the internet of things(displays). QSTECH is going to push the new NOC and new Crius in the coming week and month. The NOC is a platform of network operation center, it then will gather the information from the new Crius (with sensors like face identification).

Imagine what you will get from the information that NOC gathers from thousands of Crius.