1. The market prospects of the current posters
Poster has become the largest segment of the digital signage market, as the fastest growing market promotion and advertising media, it's sales nearly 850 thousand units, the market growth rate reaches 21%. Only in the third quarter of 2015, the proportion of media and commercial retail industry accounted for nearly 60%, the market growth rate of more than expected 10%. Obviously, retail media is the largest market segments of the poster market, has become a well-deserved potential shares.
2. The advantages for LED poster to replace LCD poster
In recent years, with the decline in the cost of LED poster and the rapid development of technology, LED poster has broken the situation that LCD poster monopoly retail media market. The main advantages of LED poster as follows:
1) large size, carrying more information, bring a shocking visual effects. 2) In the same size, the price of LED poster is lower than LCD, and easier to form a network of advertising network in the region. Beyond that, the advertising costs are low, but will get a high income.
3) Led lamps have a long service life, which can significantly reduce maintenance costs.
4) About other performance, LED itself is a strong luminous brightness and support for automatic brightness adjustment. When the sun is directed to the screen, the content is still clear within the visual distance.
3. The development of traditional LED poster to innovative LED poster
1) In the past few years, due to the maturity of the technology and the improvement of the industrial chain, the homogenization of the LED poster bring whole industry into a bottleneck.
2) Whether it is from the product design or application, it is not meet the broad needs of customers. To seize the retail media advertising market, LED manufacturers face the challenge is to seek innovative LED poster which is closer to the practical needs of customers. Under this competitive pressure, after serveral months of market research and technology exploration, QSTECH create an innovative LED poster, which achieves customer’s demands that a lightweight form and intelligent application.
1) In the past few years, due to the maturity of the technology and the improvement of the industrial chain, the homogenization of the LED poster bring whole industry into a bottleneck.
2) Whether it is from the product design or application, it is not meet the broad needs of customers. To seize the retail media advertising market, LED manufacturers face the challenge is to seek innovative LED poster which is closer to the practical needs of customers. Under this competitive pressure, after serveral months of market research and technology exploration, QSTECH create an innovative LED poster, which achieves customer’s demands that a lightweight form and intelligent application.
4. Innovative advertising machine applications and benefits 1) In the aspect of application, relying on QSTECH NOC system, the innovative LED poster and IOT technology combined to achieve APP remote control, monitoring and management functions, WIFI communication, multiple screen splicing and other creative features, it bring unprecedented creative effect for retail media.
2) In terms of revenue, taking QSTECH's new poster CRIUS as an example, through the fixed-point monitoring in several retail stores, we found that the innovative poster CRIUS has a significant effect on attracting traffic. After applying CRIUS, the flow of people increase more than 2 times so that the turnover increased by 54%.
2) In terms of revenue, taking QSTECH's new poster CRIUS as an example, through the fixed-point monitoring in several retail stores, we found that the innovative poster CRIUS has a significant effect on attracting traffic. After applying CRIUS, the flow of people increase more than 2 times so that the turnover increased by 54%.
5. The future development of innovative LED poster under IOT Technology
1) In the future, high precision design can better support two-dimensional code, even the latest NFC means of payment, it can also use interactive technology to enhance interaction between touch LED poster and advertising audience, such as customize touch screen and cloud broadcast control management. 2) Innovative LED poster will provide analysis data and intelligent services that interact with the display, including the number of users viewing the display, the number of users passing the display, the time of users is staying near the display, and the graphical data of the audience.
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