Your displays might be able to cough

A normal adverting board might not have your attention when you are waiting for a bus at a station, but this one in Stockholm might be different.

This adverting board has a smoke detector on it, normally it just displays a model, but once someone smokes nearby, the model starts coughing violently, then medicines that help people stop smoking will be shown with a slogan “new year, new determination”. Not only so, the hidden camera in the display will record the reaction of the people around of it (including the smoking guy) and upload on facebook.

This is a creative marketing activity pushed by a Swedish drugstore Apotek Hjartat. “In the sense of cost efficiency, this is the most successful ad I have made.” Said by the marketing manager Fredrik Kullberg.

The case above is a vivid application that shows the interaction between people and advertisement, and the internet of things(displays). QSTECH is going to push the new NOC and new Crius in the coming week and month. The NOC is a platform of network operation center, it then will gather the information from the new Crius (with sensors like face identification).

Imagine what you will get from the information that NOC gathers from thousands of Crius.

CRIUS and advertising media

Nowadays, business is everywhere in our lives, referring to business, what would you think of? Product and service, media and advertise, retail business, consumer or customer traffic. What is the link between the above? There is no doubt that the answer is advertising media. As a sparkle of human's wisdom, Ads in various forms were created as media to promote sales. The interaction among those five categories remain while their carriers are undergoing rapid change. In the early days of society, Egyptians used papyrus to make sales messages and wall posters. Even drawing pictures on walls and stones, to show commercial advertising. And later on, Ads were on the radio, on the TVs, on the LCD. Till today, Ads are everywhere in various forms, and LED poster is a new media carrier in recent years.

         

Political campaign                       Commercial messages

CRIUS embodies features including various installation solutions, easy operation, multiple communication modes, high brightness, low power consumption and ultra-thin body to ensure stable and high-quality display effect even in bright-light venues. It is a new product that overturns traditional LCD ad player (high cost, low-quality picture, uneven brightness, heavy body and high energy consumption), which can be widely installed in hotels, restaurants, shopping malls, banks, government agencies, hospitals and so on.

No matter what, with the development of commercial economy and various carriers, the relationship between retail business, advertising media, consumers, customer traffic, goods and services are more closely.

They form a large commercial center together to provide more convenient services and a better life experience for people's fast-paced life.

ISE 2017 QSTECH Talks About LED Posters

QSTECH Sparkling On ISE 2017 In Amsterdam

The Crius created the splendid moment in ISE2017

In the ISE2017 that finished days ago, QSTECH booth might be the most creative one in the RAI Amsterdam. This time QSTECH didn’t take exhibit of the whole product series, but only over 50 Multifunctional poster Crius, and shown people in the following way:

This display wall was made by 16 Crius2.5 plus horizontal 1 in the up corner. Every Crius can display on its own, and all the Crius can display videos as an entirety. This is a risky but attractive design, the feedback is tens of inquiries from the visitors in the 1st day.

Moreover, as the LED display sponsor in ISE2017, QSTECH provided 15 sets of Crius. They were installed at 10 different positions like the main entrance, the podium and information desk. As the most eye-catching application in ISE2017, this case was released as news in lots of domestic medias of LED industry.

 

The acceptance from ISE proves that Crius is a fantastic product, the greatest significance is that QSTECH gets the ability of providing professional solution for integrated project.

Keep Eyes on Your Retail Media with IOT of Innovative LED Poster

1. The market prospects of the current posters

Poster has become the largest segment of the digital signage market, as the fastest growing market promotion and advertising media, it's sales nearly 850 thousand units, the market growth rate reaches 21%. Only in the third quarter of 2015, the proportion of media and commercial retail industry accounted for nearly 60%, the market growth rate of more than expected 10%. Obviously, retail media is the largest market segments of the poster market, has become a well-deserved potential shares.

2. The advantages for LED poster to replace LCD poster
      In recent years, with the decline in the cost of LED poster and the rapid development of technology, LED poster has broken the situation that LCD poster monopoly retail media market. The main advantages of LED poster as follows:
    1) large size, carrying more information, bring a shocking visual effects.    2) In the same size, the price of LED poster is lower than LCD, and easier to form a network of advertising network in the region. Beyond that, the advertising costs are low, but will get a high income.

    3) Led lamps have a long service life, which can significantly reduce maintenance costs.

    4) About other performance, LED itself is a strong luminous brightness and support for automatic brightness adjustment. When the sun is directed to the screen, the content is still clear within the visual distance.

3. The development of traditional LED poster to innovative LED poster
     1) In the past few years, due to the maturity of the technology and the improvement of the industrial chain, the homogenization of the LED poster bring whole industry into a bottleneck.
     2) Whether it is from the product design or application, it is not meet the broad needs of customers. To seize the retail media advertising market, LED manufacturers face the challenge is to seek innovative LED poster which is closer to the practical needs of customers. Under this competitive pressure, after serveral months of market research and technology exploration, QSTECH create an innovative LED poster, which achieves customer’s demands that a lightweight form and intelligent application.

4. Innovative advertising machine applications and benefits     1) In the aspect of application, relying on QSTECH NOC system, the innovative LED poster   and IOT technology combined to achieve APP remote control, monitoring and management functions, WIFI communication, multiple screen splicing and other creative features, it bring unprecedented creative effect for retail media. 
     2) In terms of revenue, taking QSTECH's new poster CRIUS as an example, through the fixed-point monitoring in several retail stores, we found that the innovative poster CRIUS has a significant effect on attracting traffic. After applying CRIUS, the flow of people increase more than 2 times so that the turnover increased by 54%.

5. The future development of innovative LED poster under IOT Technology

     1) In the future, high precision design can better support two-dimensional code, even the latest NFC means of payment, it can also use interactive technology to enhance interaction  between touch LED poster and advertising audience, such as customize touch screen and cloud broadcast control management.     2) Innovative LED poster will provide analysis data and intelligent services that interact with the display, including the number of users viewing the display, the number of users passing the display, the time of users is staying near the display, and the graphical data of the audience.