Retail is one of the most important application areas in the advertising industry. In the LED display industry, the LED poster is the potential stock of retail media and is developing into the mainstream carrier of retail advertising with rapid pace. When we are strolling in the bustling commercial center, passing the fashionable clothing store, the warm and beautiful flower shop, the corner of the elegant coffee shop, etc., all kinds of exquisite shops almost show their goods by multifarious LED poster, attracting pedestrians. Colorful and vivid pictures always make people stop to enjoy, and slowly attracted, then into the store to watch, to buy. This is the huge magic of LED poster for traditional retail business.
However, with the development of shared economy, "new retail" concept is put forward by more and more people，the last time is mentioned by Ma Yun in Hangzhou in 2016 Yunqi conference speech, he said: "In the next ten to twenty years, will no longer have e-commerce, online and offline and logistics must be combined in order to be born really 'new retail'.
The "new retail" in future is a "scene experiential marketing" and different from the traditional business, which is a combination of retail-based form. It’s pay more attention to participation, experience and feelings of consumers. In the process of experience to complete the understanding between the brand and the user, the value of sharing between users and users.
The latest version of CRIUS 4.0 of QSTECH will be combined with the "new retail" development trend perfectly, set face recognition, data analysis, user interaction experience and other functions as one to meet the actual needs of users under the new retail environment in the future.
CRIUS V4.0 is upcoming on-line, how to play the“new retail”, please stay tuned.
http://www.qs-tech.com/english/news-details-503.html
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